What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.


The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Hunter Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Brother Wolf Animal Rescue
Carolina Mountain Land Conservancy
Hillandale Elementary School
Boys & Girls Club of Henderson County
Mad Mountain Mud Run

Subaru Love Promise Heart

Love Promise Stories from Hunter Subaru

Hunter Subaru: Driving Great Futures  –  Jaime R

Hunter Subaru: Driving Great Futures

Out of the 1,200+ young people served annually at the Boys & Girls Club of Henderson County, most are at high risk of school failure, bullying, substance abuse, teen pregnancy, and other dangers. This is because they share two common denominators: 88% live in low-income households and 55% are raised by single adults. Nevertheless, these youth are defying the odds by succeeding in school, dodging risky behaviors, and giving back to the community through volunteerism. Through the years, Hunter Subaru’s steadfast partnership was a driving force in the Club’s generation-changing outcomes—outcomes like a 100% high school graduation rate, 77% of members making it on the honor roll, and 92% of youth reporting that the Club helped them stay out of trouble. Hunter Subaru’s involvement also helped keep the Club accessible. An annual membership costs families only $5/child. Since 2003, Hunter Subaru has invested more than $236,000 in Club programs serving at-risk youth, helping make all of this possible. But, it turns out that their early, significant contributions were just the beginning. In recent years, the Boys & Girls Club became a victim of its own success. Demand for programs and services began to outpace the organization’s capacity to serve. In 2016 alone, 422 young people were placed on waiting lists and 204 never gained membership. While the Club responded with a capital expansion, it turned out that building new program space wasn’t the biggest challenge. The more urgent need was securing sustainable operating support to keep doors open, once construction was complete. Once again, Hunter Subaru stepped up as the driving force for positive community change. This year, they became the Club’s exclusive Great Futures Corporate Champion with transformational gifts of $50,000 per year for five years, including a $15,000, per year, challenge gift that has already leveraged an additional $114,000 from other businesses and individuals. “We believe the future well-being of our community depends on how we raise our children. The Club does an outstanding job helping young people achieve in school and prepare for careers, live healthy lifestyles, and make positive personal choices,” said Randy Hunter, President of Hunter Subaru. We are so grateful for Hunter Subaru’s support and hope that you’ll share the love by featuring their commitment at the national level. Thank you.

Hunter Subaru supports WNC Athletes  –  Dick M

Hunter Subaru supports WNC Athletes

Often while cycling, I take a drink from my Hunter Subaru water bottle, and I am constantly reminded to be grateful for the great support that Hunter Subaru and Subaru of America provide for cycling and other athletic events in western North Carolina. At most running, cyclocross, triathlons, and charity cycling events, Hunter Subaru and Subaru of America are there supporting and encouraging amateur athletes. Many thanks to Randy Hunter and Subaru for making western North Carolina a cycling paradise for me and thousands of like-minded amateurs.

Gifting Blankets Brings Smiles to Cancer Patients  –  Cathy B

Gifting Blankets Brings Smiles to Cancer Patients

On June 28th, Hunter Subaru, located in beautiful Hendersonville, NC, joined LLS NC to visit Mission Health SECU Cancer Center bringing 80 warm blankets and Subaru customer care cards with messages of hope and inspiration to patients during their infusion therapy time. The recipients were so touched by Subaru’s generosity and told us they often get cold during their treatments and that the blankets were the perfect gift. We don’t always have the privilege of personally delivering to patients due to privacy laws, but in this case, the Cancer Center Executive Director, Marika Loveless, saw the value and made it happen. We were honored to have in attendance Randy Hunter, Hunter Subaru Owner, Eric Swanson, District Sales Manager and Thom Morrow, Sales Manager joining LLS NC on this mission, and we thank them for their genuine caring for others. Hunter Subaru’s impressive record of supporting the people in the community they’re serving is well known. To that point, Mariann Smith from the Hope Women’s Cancer Center also attended the presentation and brought back blankets for some of her patients. Additionally, Subaru provided kid's craft kits at the blanket delivery, and Melanie Clark from the Pediatric Oncology unit was on hand to happily accept adorable lunch boxes filled with crayons and markers for her young patients. That sunny afternoon, there was no doubt that the Subaru team received as much, if not more, than they gave.

Subaru and NWF Love the Earth!  –  Leah K

Subaru and NWF Love the Earth!

The students enjoyed the flowers and outside digging!

Hunter Subaru Sponsored Tour d'Apple Cycling  –  Dick M

Hunter Subaru Sponsored Tour d'Apple Cycling

Hunter Subaru has been an incredible, generous sponsor for the Tour d'Apple cycling event from the beginning (2013). Hunter's Support & Gear (SAG) vehicles rescued cyclists with break-downs, and even those who just decided that our mountains were just a bit too much for them - but not many. Having Hunter's SAG vehicles riding along all the Tour routes comforted every cyclist that Hunter was there to help if needed. Over the past three years Hunter Subaru has helped the Four Seasons Rotary Club raise more than $25,000 for local projects like college scholarships, help for homeless students, books for school libraries, Special Needs Sports and many more. Our heartfelt thanks to Randy Hunter and his willing and helpful staff.

Hunter Subaru helps cyclists keep rolling!  –  Barry M

Hunter Subaru helps cyclists keep rolling!

Hunter Subaru has been an incredible, generous sponsor for the Tour d'Apple cycling event from the beginning. Hunter's Support & Gear (SAG) vehicles have helped cyclists with break-downs, and even rescued those who just decided that our mountains were just a bit too much for them. Having Hunter's SAG vehicles riding along all the Tour routes (over 100 miles!) gave every cyclist the comfort of knowing that someone was there if help was needed. Over the past three years Hunter Subaru has helped the Four Seasons Rotary Club raise more than $25,000 for local projects like college scholarships, help for homeless students, books for school libraries, Special Needs Sports and many more. Our heartfelt thanks to Randy Hunter and his willing and helpful staff.

Hunter Subaru is a wonderful corporate sponsor!  –  Jennifer R

Hunter Subaru is a wonderful corporate sponsor!

Hunter Subaru has helped OpenDoors of Asheville support hundreds of local children in-need through funding opportunities for education and enrichment they otherwise could not access. Thank you for seeking us out and for all you do to invest in children and strengthen our community!

Hunter Subaru supports Adults with Disabilities  –  Ellen S

Hunter Subaru supports Adults with Disabilities

On June 20th Hunter Subaru joined with Vocational Solutions to offer the 2nd Annual Park 2 Park Race. This Flat Fast and Fun 8k course does more than just offer runners a great shady place to run on a hot summer day. The race proceeds support the mission of Vocational Solutions, which has been dedicated to providing career and life skills training to adults with disabilities or other vocational barriers, in a safe, caring environment for 40 years. Hunter Subaru makes this race possible with their sponsorship, then goes the extra mile. The dealership hosted race packet pick up, offered a strong presence and volunteer support on race day. And had multiple employees toe the start line to race. Hunter Subaru is a vital community supporter and corporate leader in our local area. Henderson County and Western North Carolina continues to be blessed by the generosity of the owners and employees.

I Am in the Green  –  Brenda D

I Am in the Green

After first seeing the new wilderness green Outback, I fell in love. I knew I wanted a new Subaru, (my 4th one now) after retiring from teaching. I searched through several dealerships for the right price and color. Finding the color was easy enough in Asheville, NC but the experience left a bit to be desired. Traveling on to Hendersonville, NC proved to be to my advantage. Billy Bryant at Hunter Subaru worked diligently to find the green I wanted at a very fair price. His professionalism and concern for getting the job done right is very refreshing. Now I have my car and am extremely pleased to recommend the Hendersonville dealership to all.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

The Hunter Subaru Fletcher Flyer  –  Ben E

The Hunter Subaru Fletcher Flyer

1,000 cyclists gathered at Oskar Blues Brewery in Brevard on June 7 for The Hunter Subaru Fletcher Flyer. They ranged in age from 5, who boasted that he rode almost 30 miles, to age 87. The bikes varied from hand cycles, tandems, recumbents, and ellipticals to traditional road bikes. Nineteen states were represented with riders coming from as far away as California and Colorado. They had four distances to choose from: 100 miles, 62 miles, 50 miles and 31 miles. After the ride everyone relaxed to a little Bluegrass, some BBQ, and Oskar Blues beer or a root beer float. The Flyer is a sanctioned ride for the Leukemia & Lymphoma Society's Team In Training. This year five states were represented and the riders raised over $283,000 for research. The Flyer is a charity ride which benefits Muddy Sneakers, Trips for Kids WNC and bicycle advocacy. Thanks to our sponsors and the 100+ volunteers who make this ride possible. Here is a link to the ride photos: http://pauljackson.zenfolio.com/p206006332

MASTER of MUD to benefit our youth  –  Heather B

MASTER of MUD to benefit our youth

Our entire community has benefited from Hunter Subaru's generosity as the premiere sponsor of the Mad Mountain Mud Run. The event is the first of its kind in WNC and is one that invites fun with a 3+ mile obstacle challenge in the mud - averaging 1350 participants, 200 volunteers & thousands of spectators, Hunter is helping make some incredible memories. But, more importantly, this partnership supports Hands On!, Hendersonville's children's museum located on Main Street. We provide educational exhibits, classes and programs that spark a love for learning -- in our facility, in our schools & libraries and at special events. It takes support from the entire community to educate our youth, and we are proud to have the dedicated people at Hunter helping us teach the children of Hendersonville.

Brother Wolf Run for the Paws  –  Carole S

Brother Wolf Run for the Paws

Brother Wolf Animal Rescue is the largest no-kill animal shelter in NC saving over 4,200 animals' lives in 2014. We receive no government funding and rely solely on donations and sponsorships to perform our life saving work. We applaud Hunter Subaru for their continued support as a "Top Dog Sponsor" of our annual fundraising event, "Run for the Paws". This year's event was sold out with over 500 runners and walkers and their 4-legged friends. We have the utmost respect and appreciation for the fine folks at Hunter Subaru for their continued support.

North Carolina Outward Bound School  –  Carrie M

North Carolina Outward Bound School

North Carolina Outward Bound School (NCOBS) hosted a half century bike ride in honor of Collier Lilly. The ride offered a beautiful Blue Ridge Mountain route, with 3,600 feet of climbing, that started and ended at Carrier Park in Asheville. In keeping with Outward Bound's bedrock principles of challenge and discovery, the Collier Lilly Ride for NCOBS took riders over challenging mountain passes and allowed them to discover scenic roads for the first time. This exciting event was held on Memorial Day Weekend and in conjunction with the ever popular Mountain Sports Festival. The event raised $5,000 for scholarships for WNC youth to attend NCOBS courses. Currently more than 39% of our students receive scholarships or financial aid each year. Our impacts are measurable and lasting, whether for military veterans, youth, struggling teens or inner city high schoolers. In one recent study about the impact of NCOBS wilderness courses all of the more than 200 NCOBS participants surveyed reported significant improvements in leadership, character development and environmental awareness.

idaph events  –  Daphne K

idaph events

Hunter Subaru has generously donated to our sporting events that contribute directly back to local and community organizations in our region. We promote healthy living and lifestyle in Western North Carolina by encouraging physical activity in our region. We design and produce cycling, running and multi-sport events that we would also want to participate in!

Cradle to Grave 30k,12k, 5k Trail Races  –  Devin G

Cradle to Grave 30k,12k, 5k Trail Races

On May 16th, 2015, over 300 runners participated in one of the most popular trail running events in the Southeast- The Cradle to Grave Races at the Cradle of Forestry in America Historic Site in Pisgah National Forest. Proceeds from the event go to the Cradle of Forestry in America Interpretive Association, a non-profit based out of Pisgah Forest,NC who has a long-standing mission of promoting educational, recreational, and interpretive opportunities about forest and water resources, natural history, and the Cradle of Forestry in America. The support from Hunter Subaru has helped to create an event which helps individuals and families live a healthier, more active lifestyle as they set goals for the event- many of whom participated in their first running event, or ran a longer distance than they ever have before. In addition to the direct impact that the Cradle to Grave 30k, 12k, and 5k Trail Races have on race participants, the funds generated from the event help support educational programming at the Cradle of Forestry In America Historic Site(once a part of the Biltmore Estate and home to the very first Forestry School in America). Program topics range from Blue Ridge Culture, to the Analyzing the Health of Ecosystems, to Natural Resource Management, all of which help inspire present and future generations to be better stewards of our public and private lands.

Subaru Jumstarts Great Futures for Kids  –  Julia H

Subaru Jumstarts Great Futures for Kids

Since 1993, the Boys & Girls Club of Henderson County has nurtured and supported the children of our community. Annually, 1,200+ Club members, ages 6-18, benefit from all-day and after-school programs that nurture and support their development: mind, body and spirit. At the Club's 36,000 square-foot campus, members tap into award-winning programs that focus on Education & Career Development, Sports, Fitness & Recreation, Health & Life Skills, Character & Leadership, and the Arts. The best part is that an all-inclusive membership only costs families $5.00 per child, per year. Partners like Subaru help keep the Boys & Girls Club accessible to the children who need us the most in Henderson County. We applaud Subaru and the generous leadership of Hunter Automotive for their investment in the youngest citizens of our local community. Together, we have a lot of love and gratitude - to share.

Hunter Subaru Inspires Hope  –  Deric M

Hunter Subaru Inspires Hope

On April 25th, western NC community members inspired hope in the Legacy Run presented by Hunter Subaru. The event served as a fundraiser for Inheritance of Hope (IoH), a local non-profit that inspires hope in young families facing the loss of a parent at Legacy Retreats, all-expenses-paid experiences where families create lifelong memories & receive tools to navigate the challenges of a parent's terminal illness. After a pre-race celebration dinner featuring Sales Professional Gala Rice, runners & walkers of all ages converged on the "Heart of Brevard ". Subaru pace cars provided by Hunter Subaru led the way. "Hunter Subaru has been a presenting sponsor since our inaugural race & their long-standing commitment to our community continues to impact families navigating the challenges of terminal illness," stated Deric Milligan, Exec. Dir. of IoH. Brevard residents John & Heather Crawford, who attended a Legacy Retreat last August, participated. John, diagnosed with ALS, navigated the course in his motorized chair. As he crossed the finish line with family and friends, Deric Milligan was carrying an umbrella to keep John, a local Boy Scout leader, dry. "It was a blessing for me to be there, to hear the crowd cheering John on, & to see the smile on his face. It's a moment I will cherish forever. We are grateful that Hunter Subaru lives out the Subaru Love Promise by putting an umbrella over a stormy situation for hurting families."

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.