What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Hunter Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Brother Wolf Animal Rescue
Carolina Mountain Land Conservancy
Hillandale Elementary School
Boys & Girls Club of Henderson County
Mad Mountain Mud Run

 Subaru Love Promise Heart

Love Promise Stories from Hunter Subaru

Subaru and Hunter Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Hunter, BBQ Ball, Leadership for Life  –  Kristin D

“Oh goodness. Without Camplify? Gosh, I don’t know where we would be”. Frances, 77, is raising her great-grandson Derick as a single parent in the mountains of Western North Carolina. They live in a cabin, and she’s had a number of surgeries, but she perseveres as matriarch of their household. At the end of the day, Frances’s story is one of hope: Derick was nominated in the 4th grade to begin a nine year leadership journey to change their family tree. What began as a challenging weekend camp in elementary school has transformed into a year-round leadership journey. Now a high school (and Camplify) graduate, Derick served as a counselor-in-training, volunteer at monthly middle school Pathmakers programs, and as a LEAD Captain before becoming a paid camp staff member this summer. President and CEO of Hunter Subaru, Tom Hunter, called Camplify out of the blue years ago to say that they wanted to become annual sponsors. This year, Hunter sponsored the Camp For All BBQ Ball. Events such as these support whopping 776 nights at Camplify leadership camps this year. Camplify’s five levels of programming showcase our commitment: to benefit youth who are facing life’s obstacles through experiential learning anchored by camp. Camplify grants students the opportunity to develop skills outside of the classroom -- skills that every 21st century employer looks for, and skills that every person deserves to learn. Through our progression, students from grades 4 - 12 thrive by learning skills needed to become successful community members as they continue their education and enter into the workforce, perhaps as Hunter Subaru employees in the near future.

Make a Dog's Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: https://hsnwga.org/adoption/application-for-adoption/?fbclid=IwAR2Ie18p6U3ryKi-niIuIZFTd-waD98xrySl7IJmiRBXE239WP7dpODubiU #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Caring for women in our community  –  Kimerly H

For over 20 years Pardee Hospital Foundation has worked with women in the community to provide funds for uninsured women in need of medical care. Literally hundreds of women have been assisted through the generous support of individuals and companies in our community. In addition to raising funds, we also honor women who are survivors - women who give one another courage and hope in the face of difficult health journeys. We welcome Hunter Subaru to our strong list of community supporters and want you to know that your gift saves lives.

Luck Comes In Many Forms  –  Cathy B

Julie Klever is one of the lucky ones. Last May, during a routine check-up, Julie mentioned she had been experiencing shortness of breath in recent months, and her astute doctor decided she needed to have further testing done on her heart and lungs. What was revealed was a shock to everyone. Julie had Stage 3 Follicular Lymphoma. She felt wonderful. She looked wonderful. She had cancer. It was so hard to wrap her head around the idea. So, why is Julie lucky? To this day, Julie is asymptomatic and on a ‘watch and see’ protocol. She has not had to begin any treatment. Her blood work continues to be perfect. And Julie knows just how fortunate she is. That’s why Julie wanted to be a part of the Subaru Loves to Care partnership with LLS and help deliver blankets, kids’ craft kits and messages of hope from Subaru customers to cancer patients in her local community. The month she was diagnosed, Julie’s niece, who works for a cancer center in Columbus, OH, sent her information on the local LLS chapter in North Carolina. She immediately reached out to get involved. One might say Julie started to give back to others, even before she needed the kindness herself. Being able to meet the team at the local Subaru retailer, Hunter Subaru, to thank them personally for opting into the program each year, was very meaningful to Julie. Fixed Operations Manager, Kirk Firmin, Marketing Manager, Kate Redmon, General Manager, AJ Jones and Owner, Tom Hunter welcomed Julie and knew that she was involved with LLS and that she was a survivor. Her T-shirt said so! Julie caravanned with the team to the hospital and met with the staff of Mission SECU Cancer Center in Asheville, NC. Though the team was unable to have direct access to patients that morning, the staff was so grateful for the gifts and began giving them out immediately. Julie had this to say about her experience with Hunter Subaru. “I live just 10 minutes from the Subaru dealership, and already knew them to be very civic minded and involved in the community. So it was no surprise that they would opt into this program every year it’s been offered. Receiving a gift like a warm blanket or craft kit with a message of hope and inspiration from a stranger does truly make a difference in a cancer patient's life. Being a part of this ‘sharing the love’ was incredibly significant to me as well. I know that one day I will be in this hospital being treated for my cancer, and that I am one of the lucky ones today. Thank you, Hunter Subaru, for caring so much about those fighting cancer in our hometown.”

Hunter Subaru: Driving Great Futures  –  Jaime R

Out of the 1,200+ young people served annually at the Boys & Girls Club of Henderson County, most are at high risk of school failure, bullying, substance abuse, teen pregnancy, and other dangers. This is because they share two common denominators: 88% live in low-income households and 55% are raised by single adults. Nevertheless, these youth are defying the odds by succeeding in school, dodging risky behaviors, and giving back to the community through volunteerism. Through the years, Hunter Subaru’s steadfast partnership was a driving force in the Club’s generation-changing outcomes—outcomes like a 100% high school graduation rate, 77% of members making it on the honor roll, and 92% of youth reporting that the Club helped them stay out of trouble. Hunter Subaru’s involvement also helped keep the Club accessible. An annual membership costs families only $5/child. Since 2003, Hunter Subaru has invested more than $236,000 in Club programs serving at-risk youth, helping make all of this possible. But, it turns out that their early, significant contributions were just the beginning. In recent years, the Boys & Girls Club became a victim of its own success. Demand for programs and services began to outpace the organization’s capacity to serve. In 2016 alone, 422 young people were placed on waiting lists and 204 never gained membership. While the Club responded with a capital expansion, it turned out that building new program space wasn’t the biggest challenge. The more urgent need was securing sustainable operating support to keep doors open, once construction was complete. Once again, Hunter Subaru stepped up as the driving force for positive community change. This year, they became the Club’s exclusive Great Futures Corporate Champion with transformational gifts of $50,000 per year for five years, including a $15,000, per year, challenge gift that has already leveraged an additional $114,000 from other businesses and individuals. “We believe the future well-being of our community depends on how we raise our children. The Club does an outstanding job helping young people achieve in school and prepare for careers, live healthy lifestyles, and make positive personal choices,” said Randy Hunter, President of Hunter Subaru. We are so grateful for Hunter Subaru’s support and hope that you’ll share the love by featuring their commitment at the national level. Thank you.

Hunter Subaru supports WNC Athletes  –  Dick M

Often while cycling, I take a drink from my Hunter Subaru water bottle, and I am constantly reminded to be grateful for the great support that Hunter Subaru and Subaru of America provide for cycling and other athletic events in western North Carolina. At most running, cyclocross, triathlons, and charity cycling events, Hunter Subaru and Subaru of America are there supporting and encouraging amateur athletes. Many thanks to Randy Hunter and Subaru for making western North Carolina a cycling paradise for me and thousands of like-minded amateurs.

Gifting Blankets Brings Smiles to Cancer Patients  –  Cathy B

On June 28th, Hunter Subaru, located in beautiful Hendersonville, NC, joined LLS NC to visit Mission Health SECU Cancer Center bringing 80 warm blankets and Subaru customer care cards with messages of hope and inspiration to patients during their infusion therapy time. The recipients were so touched by Subaru’s generosity and told us they often get cold during their treatments and that the blankets were the perfect gift. We don’t always have the privilege of personally delivering to patients due to privacy laws, but in this case, the Cancer Center Executive Director, Marika Loveless, saw the value and made it happen. We were honored to have in attendance Randy Hunter, Hunter Subaru Owner, Eric Swanson, District Sales Manager and Thom Morrow, Sales Manager joining LLS NC on this mission, and we thank them for their genuine caring for others. Hunter Subaru’s impressive record of supporting the people in the community they’re serving is well known. To that point, Mariann Smith from the Hope Women’s Cancer Center also attended the presentation and brought back blankets for some of her patients. Additionally, Subaru provided kid's craft kits at the blanket delivery, and Melanie Clark from the Pediatric Oncology unit was on hand to happily accept adorable lunch boxes filled with crayons and markers for her young patients. That sunny afternoon, there was no doubt that the Subaru team received as much, if not more, than they gave.

Subaru and NWF Love the Earth!  –  Leah K

The students enjoyed the flowers and outside digging!

Hunter Subaru Sponsored Tour d'Apple Cycling  –  Dick M

Hunter Subaru has been an incredible, generous sponsor for the Tour d'Apple cycling event from the beginning (2013). Hunter's Support & Gear (SAG) vehicles rescued cyclists with break-downs, and even those who just decided that our mountains were just a bit too much for them - but not many. Having Hunter's SAG vehicles riding along all the Tour routes comforted every cyclist that Hunter was there to help if needed. Over the past three years Hunter Subaru has helped the Four Seasons Rotary Club raise more than $25,000 for local projects like college scholarships, help for homeless students, books for school libraries, Special Needs Sports and many more. Our heartfelt thanks to Randy Hunter and his willing and helpful staff.

Hunter Subaru helps cyclists keep rolling!  –  Barry M

Hunter Subaru has been an incredible, generous sponsor for the Tour d'Apple cycling event from the beginning. Hunter's Support & Gear (SAG) vehicles have helped cyclists with break-downs, and even rescued those who just decided that our mountains were just a bit too much for them. Having Hunter's SAG vehicles riding along all the Tour routes (over 100 miles!) gave every cyclist the comfort of knowing that someone was there if help was needed. Over the past three years Hunter Subaru has helped the Four Seasons Rotary Club raise more than $25,000 for local projects like college scholarships, help for homeless students, books for school libraries, Special Needs Sports and many more. Our heartfelt thanks to Randy Hunter and his willing and helpful staff.

Hunter Subaru is a wonderful corporate sponsor!  –  Jennifer R

Hunter Subaru has helped OpenDoors of Asheville support hundreds of local children in-need through funding opportunities for education and enrichment they otherwise could not access. Thank you for seeking us out and for all you do to invest in children and strengthen our community!

Hunter Subaru supports Adults with Disabilities  –  Ellen S

On June 20th Hunter Subaru joined with Vocational Solutions to offer the 2nd Annual Park 2 Park Race. This Flat Fast and Fun 8k course does more than just offer runners a great shady place to run on a hot summer day. The race proceeds support the mission of Vocational Solutions, which has been dedicated to providing career and life skills training to adults with disabilities or other vocational barriers, in a safe, caring environment for 40 years. Hunter Subaru makes this race possible with their sponsorship, then goes the extra mile. The dealership hosted race packet pick up, offered a strong presence and volunteer support on race day. And had multiple employees toe the start line to race. Hunter Subaru is a vital community supporter and corporate leader in our local area. Henderson County and Western North Carolina continues to be blessed by the generosity of the owners and employees.

I Am in the Green  –  Brenda D

After first seeing the new wilderness green Outback, I fell in love. I knew I wanted a new Subaru, (my 4th one now) after retiring from teaching. I searched through several dealerships for the right price and color. Finding the color was easy enough in Asheville, NC but the experience left a bit to be desired. Traveling on to Hendersonville, NC proved to be to my advantage. Billy Bryant at Hunter Subaru worked diligently to find the green I wanted at a very fair price. His professionalism and concern for getting the job done right is very refreshing. Now I have my car and am extremely pleased to recommend the Hendersonville dealership to all.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 2,090 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 81 trees, 356 gallons of gasoline, 3,030 plastic bottles, and 13,936 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

The Hunter Subaru Fletcher Flyer  –  Ben E

1,000 cyclists gathered at Oskar Blues Brewery in Brevard on June 7 for The Hunter Subaru Fletcher Flyer. They ranged in age from 5, who boasted that he rode almost 30 miles, to age 87. The bikes varied from hand cycles, tandems, recumbents, and ellipticals to traditional road bikes. Nineteen states were represented with riders coming from as far away as California and Colorado. They had four distances to choose from: 100 miles, 62 miles, 50 miles and 31 miles. After the ride everyone relaxed to a little Bluegrass, some BBQ, and Oskar Blues beer or a root beer float. The Flyer is a sanctioned ride for the Leukemia & Lymphoma Society's Team In Training. This year five states were represented and the riders raised over $283,000 for research. The Flyer is a charity ride which benefits Muddy Sneakers, Trips for Kids WNC and bicycle advocacy. Thanks to our sponsors and the 100+ volunteers who make this ride possible. Here is a link to the ride photos: http://pauljackson.zenfolio.com/p206006332

MASTER of MUD to benefit our youth  –  Heather B

Our entire community has benefited from Hunter Subaru's generosity as the premiere sponsor of the Mad Mountain Mud Run. The event is the first of its kind in WNC and is one that invites fun with a 3+ mile obstacle challenge in the mud - averaging 1350 participants, 200 volunteers & thousands of spectators, Hunter is helping make some incredible memories. But, more importantly, this partnership supports Hands On!, Hendersonville's children's museum located on Main Street. We provide educational exhibits, classes and programs that spark a love for learning -- in our facility, in our schools & libraries and at special events. It takes support from the entire community to educate our youth, and we are proud to have the dedicated people at Hunter helping us teach the children of Hendersonville.

Brother Wolf Run for the Paws  –  Carole S

Brother Wolf Animal Rescue is the largest no-kill animal shelter in NC saving over 4,200 animals' lives in 2014. We receive no government funding and rely solely on donations and sponsorships to perform our life saving work. We applaud Hunter Subaru for their continued support as a "Top Dog Sponsor" of our annual fundraising event, "Run for the Paws". This year's event was sold out with over 500 runners and walkers and their 4-legged friends. We have the utmost respect and appreciation for the fine folks at Hunter Subaru for their continued support.

North Carolina Outward Bound School  –  Carrie M

North Carolina Outward Bound School (NCOBS) hosted a half century bike ride in honor of Collier Lilly. The ride offered a beautiful Blue Ridge Mountain route, with 3,600 feet of climbing, that started and ended at Carrier Park in Asheville. In keeping with Outward Bound's bedrock principles of challenge and discovery, the Collier Lilly Ride for NCOBS took riders over challenging mountain passes and allowed them to discover scenic roads for the first time. This exciting event was held on Memorial Day Weekend and in conjunction with the ever popular Mountain Sports Festival. The event raised $5,000 for scholarships for WNC youth to attend NCOBS courses. Currently more than 39% of our students receive scholarships or financial aid each year. Our impacts are measurable and lasting, whether for military veterans, youth, struggling teens or inner city high schoolers. In one recent study about the impact of NCOBS wilderness courses all of the more than 200 NCOBS participants surveyed reported significant improvements in leadership, character development and environmental awareness.

idaph events  –  Daphne K

Hunter Subaru has generously donated to our sporting events that contribute directly back to local and community organizations in our region. We promote healthy living and lifestyle in Western North Carolina by encouraging physical activity in our region. We design and produce cycling, running and multi-sport events that we would also want to participate in!

Cradle to Grave 30k,12k, 5k Trail Races  –  Devin G

On May 16th, 2015, over 300 runners participated in one of the most popular trail running events in the Southeast- The Cradle to Grave Races at the Cradle of Forestry in America Historic Site in Pisgah National Forest. Proceeds from the event go to the Cradle of Forestry in America Interpretive Association, a non-profit based out of Pisgah Forest,NC who has a long-standing mission of promoting educational, recreational, and interpretive opportunities about forest and water resources, natural history, and the Cradle of Forestry in America. The support from Hunter Subaru has helped to create an event which helps individuals and families live a healthier, more active lifestyle as they set goals for the event- many of whom participated in their first running event, or ran a longer distance than they ever have before. In addition to the direct impact that the Cradle to Grave 30k, 12k, and 5k Trail Races have on race participants, the funds generated from the event help support educational programming at the Cradle of Forestry In America Historic Site(once a part of the Biltmore Estate and home to the very first Forestry School in America). Program topics range from Blue Ridge Culture, to the Analyzing the Health of Ecosystems, to Natural Resource Management, all of which help inspire present and future generations to be better stewards of our public and private lands.

Subaru Jumstarts Great Futures for Kids  –  Julia H

Since 1993, the Boys & Girls Club of Henderson County has nurtured and supported the children of our community. Annually, 1,200+ Club members, ages 6-18, benefit from all-day and after-school programs that nurture and support their development: mind, body and spirit. At the Club's 36,000 square-foot campus, members tap into award-winning programs that focus on Education & Career Development, Sports, Fitness & Recreation, Health & Life Skills, Character & Leadership, and the Arts. The best part is that an all-inclusive membership only costs families $5.00 per child, per year. Partners like Subaru help keep the Boys & Girls Club accessible to the children who need us the most in Henderson County. We applaud Subaru and the generous leadership of Hunter Automotive for their investment in the youngest citizens of our local community. Together, we have a lot of love and gratitude - to share.

Hunter Subaru Inspires Hope  –  Deric M

On April 25th, western NC community members inspired hope in the Legacy Run presented by Hunter Subaru. The event served as a fundraiser for Inheritance of Hope (IoH), a local non-profit that inspires hope in young families facing the loss of a parent at Legacy Retreats, all-expenses-paid experiences where families create lifelong memories & receive tools to navigate the challenges of a parent's terminal illness. After a pre-race celebration dinner featuring Sales Professional Gala Rice, runners & walkers of all ages converged on the "Heart of Brevard ". Subaru pace cars provided by Hunter Subaru led the way. "Hunter Subaru has been a presenting sponsor since our inaugural race & their long-standing commitment to our community continues to impact families navigating the challenges of terminal illness," stated Deric Milligan, Exec. Dir. of IoH. Brevard residents John & Heather Crawford, who attended a Legacy Retreat last August, participated. John, diagnosed with ALS, navigated the course in his motorized chair. As he crossed the finish line with family and friends, Deric Milligan was carrying an umbrella to keep John, a local Boy Scout leader, dry. "It was a blessing for me to be there, to hear the crowd cheering John on, & to see the smile on his face. It's a moment I will cherish forever. We are grateful that Hunter Subaru lives out the Subaru Love Promise by putting an umbrella over a stormy situation for hurting families."

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40", Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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